Print Media Industry Worksheet 1

Axia College Material Appendix B Print Media Industry Worksheet 1 Part A: Historical and contemporary role of the print media industry. Choose one of the following topics: the feminist movement (women’s liberation), public education, anti-war protestors, fur and leather products, pollution, or wildlife and environment conservation. Answer the following questions about the relationship between your chosen topic, the print media industry, and American society. Each response must be written using complete sentences in a paragraph of at least 75 words each.Provide specific examples and cite at least three professional publications or articles. 1. How has the print media industry historically treated your selected topic? How does the print media industry treat this topic today? 2. How has the print media industry helped drive improvements and public awareness of your selected topic? Has the media perpetuated any drawbacks, controversies, or scandals surrounding this topic? 3. What role has the print media industry played throughout the history of this topic? Do you think the current role of the print media is the same as it was in the 19th and 20th centuries?Why or why not? Part B: Major publications in the print media industry. Respond to each of the statements with a specific example or an explanation using complete sentences as needed. BooksNewspapersMagazines How many total publications are sold annually in each print media industry? According to the U. S. Census 2000, 2,254,000,000 books were sold in 1998. http://www. allcountries. org/uscensus/421_quantity_of_books_sold_and_value. html11,205. 5 million 19,410,335 million newspapers http://www. mediainfocenter. org/newspaper/data/top_news_volume. sp What are the major ownership chains in each print media industry? List three major publications in each print media industry. For each of the three major publications listed in this table, identify the target audience. For each of the three major publications listed in this table, describe the unique writing style. What makes each publication stand out in the marketplace? For each of the three major publications listed above, describe the publishing trends. How is each publication changing in response to today’s cultural, political, or technological climate?

Low Involvement Theory Essay

1.0 BACKGROUND OF FOUNDER They are two founders who developed Interpersonal Deception Theory. Judee Burgoon or known as Professor Burgoon is the director of Human Communication Research for The Management of Information Centre. Besides that, she is also She is Professor of Communication and Professor of Family Studies and Human Development at the University of Arizona She was the PHD holder from West Virgina University. Professor Burgoon has authored 7 books and over 240 articles, chapters and reviews related to nonverbal and relational communication, interpersonal relationship, the impact of new communication technologies on human and human-computer interaction, and other researches. Among the theories that she almost notably linked are Interpersonal Adaptation Theory, Expectancy Violations Theory and Interpersonal Deception Theory. During her career, she has received many awards such as, NCA’s Golden Anniversary Monographs Awards, the Charles H. Woolbert Research Award for Scholarship of Lasting Impact. In 1999, she got the National Communication Association’s Distinguished Scholar Award, its highest award for lifetime of scholarly achievement. While in 2006, she awarded the Steven Chaffee Career Productivity Award. The awards that she gained show that she was talented American Academic. The second founder is David Buller. Professor David Buller was the Professor at Northern Illinois University. He was the philosophy professor. Besides that he also was the writer. Among his publication are Function, Selection and Design, in 1999, Adapting Minds, Evolutionary Psychology and the Persistent Quest for Human Nature in 2005. He has also contributed a lot in writing articles to books and journals. During his career, Buller has experience in finance, management, operations and sales. He has served as chairman of the Writing Committee for Social Studies Standards for Minnesota public schools. In his community he has served on the Hugo Planning Commission and political party precinct chair. As an active member of several professional organizations, he has been president of both the Strategic Leadership Forum and the Association for Corporate Growth. He was also a leader of the Edison Electric Institute Strategy Group and the Society of Competitive Intelligence Professionals. He was graduated from the Centre for Business Intelligence. He was died in 2011. 2.0 BACKGROUND OF THEORY Interpersonal deception theory (IDT) explain the interplay between active deceivers and detectors who communicate with multiple motives, who behave strategically, whose communication behaviours mutually influence one another to produce a sequence of moves and countermoves, and whose communication is influenced by the situation in which the deception transpires (EmGriffin, 2000). IDT attempts to explain the manner in which individuals deal with actual or perceived deception on the conscious and subconscious levels while engaged in face-to-face communication (Buller, 1996). This theory is an interpersonal theory that a set of unchanging assumptions concerning interpersonal communication in general and deception in particular. This theory is developed by Judee Burgoon and David Buller. The core ideas of IDT can be divided into two which are Interpersonal communication is interactive and strategies deception demands mental effort. Firstly, interpersonal communication is interactive means that interaction, rather than individuality, is at the core of their theory. For instance, if the encounter between you and Pat actually took place, both of you would be active participants, constantly adjusting your behaviour in response to feedback from each other. Whatever story you tell, you shouldn’t expect Pat to remain verbally and nonverbally mute (EmGriffin, 2000). (Judee K.Burgoon, 1996) Second idea is strategies deception demands mental efforts which means that successful deceiver must consciously manipulate information to create a plausible message, present it in a sincere manner, monitor reactions, prepare follow-up responses, and get ready for damage control of a tarnished image-all at the same time. For example, If you choose to be less than honest in your surprise encounter with Pat, you may find yourself unable to attend to every aspect of deception, and some of your communication behaviour will go on à ¢â‚¬Å"automatic pilot.† (EmGriffin, 2000). 3.0 MAIN CONCEPTS/ VARIABLES 3.1 Leakage Leakage concept is the behaviour outside of the deceptive Sender’s conscious control, mostly nonverbal in character, can signal dishonesty and it is applied in IDT. The concept was developed by Miron Zuckerman, who created a four-factor model to explain when and why leakage is apt to occur (A.Fos, 2005). First, deceiver’s intense attempt to control information can produce performances that come across as too slick. Second, lying causes physiological arousal. Third, the predominant felt emotions that accompany deceit are guilt and anxiety. Fouth, the complex cognitive factors involved in deception can tax the brain beyond its capacity (EmGriffin, 2000). Under the four-factor model the extreme concentration required by an individual engaged in deception and employing the compensating mechanisms to mask that deceit may result in their performance appearing polished or rehearsed. Lying also causes a sender to become psychologically and physiological aroused. Suc h arousal is difficult to mask and will eventually evidence itself. It is this very principle on which the polygraph machine is base (A.Fos, 2005). 3.2 Truth bias According to Burgoon and Buller, people tend to regard interpersonal message as honest, complete, direct, relevant and clear although when the speaker lying to them. McCornack claims that there exists an implied social contract that all of us will be honest with each other. It means that a mutual understanding that our messages will reflect reality as we know it. Besides that, Burgoon and Buller also convinced that people who know and like each other are particularly resistant to doubting ach others’ words. For example, the warmth relationships are motivated to find truth in whatever the other says and thus overlook or rationalize away statements that others might find questionable. (EmGriffin, 2000). 3.3 Suspicion Buller and Burgoon picture suspicion as a mid-range mind-set, located somewhere between truth and falsity. In spite of the many ways that respondents could become suspicious, Buller and Burgoon have found that it’s difficult to induce a deep-seated scepticism. Doubters tend to favour indirect methods to gain more information, but there is scant evidence that these probes help unmask deception (Judee K.Burgoon, 1996). Suspicion occurs when someone is tried to find the truth from the others. The person becomes suspicious with people who make them unconfident to believe what the others talk about. It usually happens when the person does not believe what the person says and he/she will not accept the word hundred percent truths. For instance, when you have cheated by someone, it is hard to believe that person again. You become suspicious to whatever the person says to you. 3.4 Interactivity Interpersonal deception theory views deception through the interactivity of interpersonal communication. As such, it considers deception as an interactive process between a sender and receiver. In contrast with previous studies of deception that focused on the sender and receiver individually, IDT focuses on the dyadic, relational and dialogic of deceptive communication. Next, Dyadic communication refers to communication between two people. A dyad is a group of two people between whom messages are sent and received. While relational means that refers to communication in which meaning is created by two people simultaneously filling the roles of both sender and receiver. Dialogic activity refers to the active communicative language of the sender and receiver, each relying upon the other within the exchange. Deception uses when the communication of one participant is deliberately false. For a variety of reasons, including receivers’ own cognitive loading from ongoing information management and the development of rapport between parties as interaction unfolds, receivers will typically judge senders more favorably than passive observers. Obviously, there is a correlation between the level of favorable impression of the sender and the ultimate chances of undetected deception (Burgoon, 1996). 3.5 Strategic behaviour When the Receiver doubts the truthfulness of the information conveyed they will give clues in the form of non-typical behaviours. This will occur even if they attempt to mask such behaviours. Strategic behaviour is the proper behaviour or reaction that people use to act like nothing is happen or trying to hide a secret or the truth. However, deceptive senders are by their nature more attuned to sensing suspicion than the receivers are to sensing deception. Thus, senders will adjust their message and its manner of presentation if they sense suspicion. This serves to make deception all the more difficult to detect. For instance, there is what is known as the â€Å"Othello error.† Individuals who are actually telling the truth behave in the same way when falsely accused or confronted with suspicion as do those guilty of actual deception. The term Othello error refers to the situation where a truth teller’s adaptation to a false accusation strikes the respondent as devious (Hearn, 2006). 3.6 Deception in Communication Buller and Burgoon are more concerned with an individual’s motivation than with their actual actions in determining deception. In their work they found that every deceptive act has, at its core, at least one of three motivations. The first is to accomplish some task or attain some goal. Second, the communication may be directed at maintaining or creating a relationship with the other party. Finally, deception is often used to save face of one or both of the parties to the communication. Most people are uncomfortable when engaging in deception. One way in which they deal with this feeling is to attempt to disassociate from the behaviour. For example, when people try to lie they try to react like normal but there must be something different like reducing eye contact or through their body movement. (Judee K.Burgoon, 1996) The other ways that senders deal with the deception is to engage in their masking behaviour. Masking is an attempt to protect the sender’s self-image and their relationship with the Receiver. When engaging in intentional deception senders will attempt to restrain any bodily cues which may signal deception. They may also engage in compensating behaviour, such as exhibiting extreme sincerity. The difficulty is that the detection of all of these behaviours can only be done if they are measured against the sender’s base-line behaviours (Judee K.Burgoon, 1996). 3.7 Falsification, Concealment and Equivocation One strategy is falsification where the deceiving party also referred as sender. While the person who is flat-out lies of the communication called as receiver. It means that the sender creates a fiction to deceit. For example the sender will creates a story that not really happen just only to lie or hide the truth. The second type of deception is concealment. In concealment the sender omits certain material facts which results in deceptive communication. Finally, equivocation is included in the roster of deceptive behaviour. When employing equivocation the Sender skirts issues by, for instance, by changing the subject or offering indirect responses (Hearn, 2006). Nonverbal cues A nonverbal cue is important element in IDT. People can detect deception through non verbal cues. Although people can manipulate their words, however it is difficult to hide their truth nonverbal cues. Nonverbal cues are including facial expression, eye contact, gestures and touch. When someone try to hide secret or lie, they are difficult to hide their facial expression and especially their eye contact with others. They try to reduce the eye contact with others and the way they talk, they move or react is little bit different from their usual reaction. 4.0 Development of IDT Interpersonal Deception Theory (IDT) is generating from the concept of nonverbal cues to detect deception during conversation. The idea of this study was come from Sigmund Freud who studied about nonverbal cues in detecting deception among people. In his study, Freud observed a patient being asked about his darkest feelings. If his mouth was shut and his fingers were trembling, he was considered to be lying. From the situation, he tried to study more about nonverbal cues. Then, in 1989, DePaulo and Kirkendol developed the Motivation Impairment Effect (MIE). This occurs when a person’s motivation to succeed at lying negatively affects on the person’s performance, making the lie less convincing. (Kirekendol, 2011). MIE states the harder people try to deceive others, the more likely they are to get caught. Burgoon and Floyd, however, revisited this research and formed the idea that deceivers are more active in their attempt to deceive than most would anticipate or expect. For instance, DePaulo has estimated the human ability to detect deception at 53%, which she states is â€Å"not much better than flipping a coin.† She has also stated that â€Å"human accuracy is really just better than chance.† (Hearn, 2006). In 1996, IDT was developed by two communication professors, David B. Buller and Judee K. Burgoon. They restudied the studies made by Sigmund Freud, nonverbal cues, and then they observed DePaulo and Kirkendol† studies which they developed about Motivation Impairment Effect. Judee Burgoon and David Buller then combined both studies and they studied in depth about deception in conversation among people. Prior to their study, deception had not been fully considered as a communication activity, it is more like theory of communication strategies use to lie or hide the truth information from others. Previous work had focused upon the formulation of principles of deception. The principles of Interpersonal Deception Study were derived by evaluating the lie detection ability of individuals observing unidirectional communication (Hearn, 2006). The early studies of Interpersonal Deception Theory found initially that, although humans are far from perfect in their efforts to diagnose lies, they are substantially better at the task than would result merely by chance. However, this statement should be contrasted with subsequent statements made by the same researchers. Buller and Burgoon discount the value of highly controlled studies. Therefore, IDT is based on two-way communication and intended to describe deception as an interactive communicative process (Hearn, 2006). Based over years of the author’s and other scholars’ research, IDT expound on the dynamics properties of interpersonal communication, nonverbal behaviour, message processing, credibility and deception as it is achieved through interpersonal interaction. 5.0 Application of IDT IDT demonstrate that people are poor at detecting deception. Thus, it is crucial that one not rely upon a perceived ability to detect deception in the negotiation context. There are habitual liars who compulsively engage in deception. However, most people do not lie without reason. It is natural to think that deception would be beneficial to any negotiating party. Many statements will be made in the course of a negotiation. Not all statements will completely true or completely false. The language used to achieve a specific task can be varied as the people who feel a need to deceive. Yet Buller and Burgoon list some characteristic that reflect strategic intent. 5.1 Uncertainty and vagueness If we do not want our friend to know about our absent for class yesterday, we must keep the answer short and noncommittal. If we say, â€Å"I’m sick† the brevity precludes detail to challenge (Burgoon, 2000). Another way is to speak in the passive voice and use indefinite pronouns. 5.2 Nonimmediacy, reticence, and withdrawal We wish not to be there when our friend ask why we did not come to class yesterday. That desire to be out of the situation is often encoded in nonverbal actions. We might sit further apart that others, or lean back rather than forward as our answer. Words also can show nonimmediacy when the speaker changes verbs from present to past tense (Burgoon, 2000). 5.3 Disassociation This is the way of distancing yourself from what you have done. Levelers are inclusive terms that do this by removing individual choice (Burgoon, 2000). For example, we will tell our friends that everyone has done it and not attending class is normal. All of these linguistic constructions sever the personal connection between the actor and the act of deception. 5.4 Image- and relationship-protecting behavior Since discovery could hurt their reputations and threaten their relationship, they consciously strive to suppress the bodily cues that might signal deception. To mask the cues that leak out despite their best efforts, they try to appear extra sincere. Deceivers tend to nod in agreement when the respondent speaks, avoid interrupting, and smile frequently (Burgoon, 2000). 5.5 Flood the circuits Interpersonal Deception Theory demonstrates that when a Sender’s cognitive abilities are â€Å"overloaded† they will begin to leak. It stands to reason that the greater the load, the greater the leak and the easier its detection. Another major premise of Interpersonal Deception Theory is that individuals are poor lie detectors in one-on-one communication situations. Thus, it would appear to be to a negotiator’s advantage to increase the load on their opposite (Burgoon, 2000). 5.6 Falsification, Concealment and Equivocation One strategy is falsification where the deceiving party also referred as sender. While the person who is flat-out lies of the communication called as receiver. It means that the sender creates a fiction to deceit. For example the sender will creates a story that not really happen just only to lie or hide the truth. The second type of deception is concealment. In concealment the sender omits certain material facts which results in deceptive communication. Finally, equivocation is included in the roster of deceptive behaviour. When employing equivocation the Sender skirts issues by, for instance, by changing the subject or offering indirect responses (Hearn, 2006).

America Must Drill for Oil in the Arctic National Wildlife Refuge

America has to drill oil in the Arctic National Wildlife Sanctuary Drilling oil in the arctic wildlife sanctuary is a very controversial topic. On the other hand, although There are people who want to drilling oil in order to help our economy, on the other hand, environmental protection advocates and Alaska Natives do not want to destroy their land. Our economy needs help; oil prices continue to rise, natural gas prices reach a record level, and the US is too dependent on foreign trade. Alaska drilling oil will solve these problems. In the United States, for the Arctic Wildlife Refuge (ANWR) You will need to carry out oil drilling drug addicts, is the best solution for the drug addicts, it is to make to slowly withdraw the drug. At the same time America can see dependence on oil. The United States, reduce slowly overwhelming dependence on foreign oil, in order to help find another process of large-scale energy, we need a different oil sources. - The Arctic Circle is a paradise of sno w with diverse species and beautiful scenery. Also, it is caused by oil of 13% to 25% of undiscovered crude worldwide, about 90 billion barrels average on average (Gerkens, 2014). In particular, Alaska is one of the largest oil sources in the United States. It is believed to be more than 411.2 billion barrels of oil and 132 trillion cubic feet of natural gas under barren land and ice water. Oil drilling the United States in Alaska Wildlife Refuge is located in the northern part of northern Alaska, boasts 19 million acres of wide, rejected the oil business plan, is necessary to protect the Arctic Wildlife Refuge forever Yes. . National Wildlife System Arctic evacuation centers have always been considered an unparalleled place of natural beauty and ecologically important. It is a controversial topic to establish an Arctic shelter and protect the offshore oil wells as oil leaks may cause huge damage to the environment. In countries where oil can be extracted from the ocean, in addition to reducing dependence on external oils, economic benefits can be gained. Offshore drilling is a major benefit for these countries, but there is no conflict, but the environmental impact of the outflow affects the economic well-being of neighboring residents. Drilling oil from the Alaska Arctic National Wildlife Sanctuary (ANWR) is a serious problem for environmentalists and the future of the United States. Whether Arctic National Wildlife Sanctuary should start oil extraction. In this article I will explain whether to allow oil extraction to the Arctic National Wildlife Reserve. This also shows the environmental impact and I will present a critical analysis of the current excavation problem. - Preparation of the feasibility study of Kansas central protuberance for the intended use in a random decision tree analysis of a new drilling program. Operating Company Texas Midland Note - A brief description of the TTU Seal in the background My Master Project Includes Kansas Central Propen sity Exploration Program Feasibility Study

Financial Management Essay Example | Topics and Well Written Essays - 3000 words

Financial Management - Essay Example on lies with the management in procuring funds from economic sources, it is also necessary to consider the effects of such acquisitions from the company’s point of view. Therefore, the financial sagacity of any business imply in how economically such funds are procured. It includes administration and maintenance of financial assets. From the point of view of the organisation financial management is the processes associated with the mobilization of funds from the various sources when needed at an acceptable cost which is called Financing Decision through banks and other financial institutions, and control the fund flow by monitoring their use to ensure the procurement and deployment of funds according to the plan. (Financial Management). Northern PLC is a manufacturing company which has sub-divisions globally. The company is facing deficiency of funds. There are many sources for financing the company through Capital market (through Shares, Debt Securities, and Venture Capital). Capital market is the place where government, institutions and individuals trade financial securities for funds. Two major capital markets are stock and bond market. Some of the examples of the capital are New York Stock Exchange (NYSE), American Stock Exchange (AMEX). It provides economic efficiency by channelling money from those who have no immediate productive use. In capital market the cash or savings which is risk free are converted into risky assets for the benefit in the future. If the company is not performing well then there will be decrease in the share price of the company which would result in the dissatisfaction of the shareholders like the suppliers, customers and other stakeholders of the company. If the company is performing well, the share price increases and because of this the shareholder gets the benefit as dividends. The company that is giving the regular dividend has a slight edge. (Woepking). 1. Weak form efficiency- In this the share price reflects the

Career plan Essay Example | Topics and Well Written Essays - 1750 words

Career plan - Essay Example The selection of which career path to pursue should be informed by a number of things. Firstly, I should select a profession that I am passionate about. The statement explains why I am not keen on pursuing an accountancy route. Although they command a lot of respect in the society, accountants do routine work that does not appeal to my desire for constant improvement. However, I appreciate that the advice follow your passion is overrated. Human beings have the capacity to develop interest in the activities that they are engaged in. Second, the level of compensation. The high cost of living makes it a necessity to find a profession that will enable me to pay off my student loans. In addition, it should provide an opportunity for realizing economic and social mobility. My interest in finance can be attributed to my belief that money can be a force for good if it is managed properly. The finite resource plays a significant role in determining the ability of people to have access to opportunities for economic and social mobility. There is a popular saying that money causes all the evils in the world. In contrast, I believe that the inability to manage the money appropriately causes a lot of misery in personal lives. On a larger scale, the mismanagement of corporate and public funds can lead to the collapse of businesses and the loss of jobs. As a result, the critical profession is important in ensuring that the society achieves economic and social progress. The first career option that I shall focus on is banking. The banking industry plays a significant role in the international economy. The 2008 global recession was caused by the collapse of a few banks. As a result, it is evident that banks support the global economy. The industry involves a lot of pressure to deliver good performance. The pressure is rewarded with a generous compensation package that is determined by the performance of the individuals. The payment structure is appealing

HOW NOVA SCOTIA CAN BE A BETTER PLACE TO LIVE Essay

HOW NOVA SCOTIA CAN BE A BETTER PLACE TO LIVE - Essay Example The modern world requires the establishment of industrial buildings which emits hazardous gases in the atmosphere and toxic wastes in the water systems. Nova Scotia is not exempted from this problem of developed cities. According to Dr Ross, the president of the American Academy of Environmental Medicine, â€Å"Nova Scotia and New Brunswick already have significant problems with indoor air pollution and have an alarming number of cases of environmentally induced illness/chemical sensitivity and asthma† (Allergy and Environmental Health Organization 1). As a citizen of Nova Scotia, each of us should unite in order to fight this problem by ensuring that business organizations operating within our community adhere to the set standard in sustainable development. Furthermore, we should do small acts like cleaning up our yard, segregating and properly disposing our garbage. Literacy is an important issue which is being considered by not for profit institutions which all aim to provide a venue in educating both young and old (Literacy Nova Scotia 1). I believe that in this modern time, our society can better function if all the citizens are literate. If everyone is able to read, write, and comprehend, a level playing field is created where each one is considered for available job opportunities. Literacy also maximizes the potential of an individual and makes learning more efficient. I believe that well educated citizens will be more beneficial to the society as they are able to utilize their capabilities best. Lastly, Nova Scotia will be a better place to live in when everyone upholds moral excellence. The modern world brings with it moral degradation as parents lack the time to mold their children. Immorality causes the soaring number of crimes that we hear of everyday. Thus, in order to ensure peace and security, each of us should identify ways which we can contribute in

Supply chain Dissertation Example | Topics and Well Written Essays - 1750 words

Supply chain - Dissertation Example Importance of Food Security Eminent scholars such as Sanyal and Babu (2009) emphasized that food security is a part of nutritional security in which people will have the access to safe drinking water and balanced nutrition so as to ensure every child of a nation has the opportunity to embrace mental and physical development. According to Sanyal and Babu (2009) food security needs to be viewed as a factor responsible for food production, income generation as well as employment generation. In addition, it has also been discovered that the presence of the food security bill in a nation helps in improving the environmental health, economic vitality and human health & social equity. In the context of environmental health, the presence of food security ensures that the food production and procurement do not affect air, land and water required for the future generation. In the context of economic vitality, it ensures that people responsible for the production of food are able to earn decent revenue. Hence, food security plays a crucial role in the revenue and employment generation. In addition, the food security bill is also responsible for ensuring that more importance is being placed in the development of community and health of the community. As a result of this, people will be able to access the foods in a more dignified manner. Thus, from the discussions above it can be affirmed that food security is extremely important for a nation to prosper and secure a safe position. Growing Importance of Food Security and Impact of Supply Chain Nations around the world have begun addressing the issue of food security sincerely. This is principally because of the fact that the situation of food security has reached an alarming stage. Reports have suggested that the... In order to ensure food security and execute the strategy of sustainable agriculture, it is essential to figure out some of the critical foods that have been listed by most nations in food security programs. There are certain foods which are enlisted by the countries as critical foods. This is because such foods have reached an alarming stage or are vital in meeting and feeding the growing population. It has been found that a number of foods have been marked as critical, but in common the foods are maize, beans, wheat, potato, rice and banana. For example, the reason behind considering maize as important and critical food crop because it is highly valued among households (Weadapt, 2013). Moreover, it can be stored dry, can be grown faster and is often managed by the farmers without requiring much expert advice. In this context also supply chain will play a crucial role. The food processors and their supply chain partners face several issues because the tastes of consumers are shiftin g from vegetable and grain-based foods to poultry and meat. Hence, drought, low productivity and volatility of price will seriously impede food distribution and supply. Therefore, streamlining of the distribution and reducing the number of intermediaries is the only solution to the issue. In order to deal with the issue of food security different countries have adopted different measures. For this project, the activities of 5 nations from 5 continents will be presented. The countries chosen are UK, USA, China, Australia and Kenya. The same has been presented below: - UK (Europe) - The country is adopting ICT (Information and Communication Technology) in order to improve the trust and security in the food supply chain.